I get the old saying, “it isn’t personal, it is business”, but I can’t say I agree with it at all! If you create something, if you believe in something, if you want to change things, you have to make this personal. When people ask how I came to develop DVRT Ultimate Sandbag Training, I am honest when I say, “it was an accident!”
A lot of people don’t know that I had already been a fitness professional for six years before developing our DVRT Ultimate Sandbag Training. I had worked with University Strength & Conditioning programs, led seminars, spoken at conferences, and had a successful training business. My point is that I didn’t need or set out to develop DVRT Ultimate Sandbag Training. I was probably like a lot of coaches, I just always wanted to do things better, I was never satisfied with the status quo.
Maybe it is a bit of the competitive athlete in me, but I didn’t want anything to be average. I didn’t want my knowledge to be average, my service to my clients to be average, or the results that were created to be average. That is a big reason DVRT Ultimate Sandbag Training will never fall into the trap of being average or “good enough”.
The desire and really the burning need to deliver something extraordinary to people is what started me down the road of DVRT Ultimate Sandbag Training. I knew in order to do so, it all had to start with myself. Even though I had spent an incredible amount of hours and invested thousands of dollars into programs beyond the University, I knew my own fitness and health wasn’t anything but average.
I did it, I made the mistake I forewarn all of you about. Because of my experiences up to that time was mostly around sports, I went right back to my sports training background. Here is the problem though, I wasn’t an athlete any more, I wasn’t playing 3-5 hours a day, I wasn’t 18-22 years old, and most of all I had significant health issues in my back that training like I was my old basketball self really didn’t make any sense. However, it is what I knew, it was my comfort zone.
However, I knew if I was going to stay true to wanting to do better, wanting to lead and not follow, and to deliver something special to my clients meant doing something different. DVRT Ultimate Sandbag Training is the result of all that. It wasn’t to build a business, it wasn’t to become popular and well known, it was motivated to change how fitness is done and more importantly people’s lives.
Sounds quite lofty and maybe a bit cheesy. Yet, the emails I get from so many people on a daily basis tell me we are on our way of accomplishing that goal of making DVRT Ultimate Sandbag Training far beyond a “bag of sand”.
I’ll be honest, it makes me angry, sad, and disappointed when people say, “Josh, I am training with a sandbag isn’t that great?” No! Even if it is an Ultimate Sandbag, I am not happy you are using a sandbag, I want you to get so much more out of it. Following a program, a system, changes people and results, not just an implement.
That is why when new people ask how DVRT Ultimate Sandbag Training is different from other sandbags I COULD talk about the amazing engineering that goes into the Ultimate Sandbag, the great care and thought that goes into every aspect of design and materials, I could talk about the care our staff puts into supporting our customers. That is all important, but most of all it is the why’s. The why we perform specific exercises, why the Ultimate Sandbag is the size it is, why the handles are where they are and why we use specific ones, why the DVRT Ultimate Sandbag Training system can do something that no other implement or training program can offer. That is VERY personal.
I didn’t want DVRT Ultimate Sandbag Training to be “just another tool for your toolbox”, I want DVRT Ultimate Sandbag Training to shape your toolbox. It won’t happen, I won’t ever be happy with DVRT Ultimate Sandbag Training. That is the difference in being a creator and innovator versus copying and following. It doesn’t matter if it is a simple or dramatic change to the Ultimate Sandbag, it doesn’t matter if it is creating better and more sophisticated exercises and programs.
So, what is different and unique about DVRT Ultimate Sandbag Training? Yes, it is the Ultimate Sandbag, it is the different exercises, and thoughtful programs, but more of all it is our passion and the personal attachment we have to DVRT Ultimate Sandbag Training. It isn’t a business to us, it is so much more and hopefully we can make it more than just “another fitness program” to you!